What Not to Do When Creating Small Business Content

So, you’re ready to market your business online. First off, FINALLY! It’s about time. Online marketing has been important for a while. Fortunately you are getting involved at the start of a new strategy: content marketing. Rather than just throwing a few keywords on a web page, you’ll find actual content that includes valuable information […]

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What Advantages Does a Small Website Have?

Here at Top Advertising Solutions, we know that it can be a frustrating idea to try to compete with big brand names websites when you are a simple one hundred person or less company and you do not have the same access to the huge budgets. But you have targeted opportunities and natural advantages. It […]

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Blogging Blunders to Avoid

Whether you are old hat at blogging or brand new to the world, there are certain things that you will want to make sure that you don’t fall victim to. A few simple blogging mistakes can turn an otherwise stellar content marketing strategy into an embarrassing, sticky mess. Thankfully, these missteps are easy to avoid […]

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Researching a Potential Client is Worth It

Receiving an email which hasn’t been backed by any research about the company or the person as a solicitation is probably going to get deleted, or even worse spammed. These emails don’t respect the reader’s time. When you contact someone without doing your homework, you send a clear message. You believe your time is more […]

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Content Ideas to Improve Organic Visibility

When we at Top Advertising Solutions work on a marketing project for a client, we learn about their company and then learn what marketing strategies their competitors have used. We’ll also learn what web settings are available to gear our marketing towards. Next, a strategy is developed which includes several tactical options such as site […]

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3 Ways to Use Click-To-Call to Your Advantage

Click-to-call is a form of Web-based communication in which a person clicks an object. The object can be a variety of things, like a button, image or piece of text to talk with a person in real-time by phone call. This call is usually powered through Voice-over-Internet-Protocol (VoIP), or text. Here at Top Advertising Solutions, […]

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The 3 Best AdWords Copy Testing Ideas

A successful PPC manager is one who is sure to have the ability to incorporate new technologies and techniques in current management strategies. The official sunset of AdWords standard text ads has occurred and learning how to work with the new AdWords IF Functions will be crucial. The best idea is to develop ways to […]

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Why Facebook is Critical to Branding Your Business

You may not be aware that Facebook actually outdoes Google in an area that is very significant to your business – it continues to be the most visited site in the U.S. As of March 7, 2017, this social media giant has 1.86 billion monthly active users worldwide. Since this is a 17% increase from […]

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Should You Consider a Complete Redesign?

Let’s say your company has been around for a while. You likely have a quality site already. The only problem is, your site has looked the same the entire time it’s been around. Some people are discouraged from making any changes because they know what they have already is working for them. Well, this might […]

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Learning About Your Real Estate Prospects Through Google Analytics

Your website is your business’s portal to the wider world, and you want to make sure that it is ideally suited to the purposes for which it is devised. If you work in the real estate industry, yours might be designed in order to generate leads and thus business. However, if your site is not […]

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