Should You Consider a Complete Redesign?

Let’s say your company has been around for a while. You likely have a quality site already. The only problem is, your site has looked the same the entire time it’s been around. Some people are discouraged from making any changes because they know what they have already is working for them. Well, this might […]

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Is Your Company Making these Social Media Mistakes?

If you are the owner of a business, chances are you are already using social media to promote your company and to make the public aware of the products and services you provide. Although you are most likely already using these sites, you may not be using them to their fullest potential if you are […]

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Top Reasons Your Branding Isn’t Working

So you’ve set up your social media accounts, you’ve purchased a domain name, and you are ready to begin blogging. You know what you want to achieve, but do you have a solid plan in place to make it work? If you bungled a campaign, the promotional material you thought would be a hit backfired, […]

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Top Misconceptions about Success

French-German philosopher and theologian Albert Schweitzer once famously said, “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” Everyone wants to do well in life, but not everyone has the same definition of what exactly that means. For many people, […]

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Epic Global Branding Fails

If your business serves a global clientele, then you’ll need to make sure you take a different approach to your marketing efforts in other parts of the world than you would in the US. When even corporate giants like Ebay, Walmart, and McDonalds failed to take off in certain overseas markets, their lack of insight […]

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Go-To Online Marketing Strategy Resources

The digital marketing industry moves so quickly that if you aren’t staying on top of the trends, your company may be left behind. In today’s world, when digital has become the way so many people conduct business, if you aren’t already using a variety of tools to make sure your marketing efforts are reaching your […]

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Content Marketing Tips for “Dull” Industries

Not everyone is selling must-have gadgets, video games, or the latest beauty and fashion products. In a world of trending topics and buzz words, it’s easy to overlook important but boring products such as plumbing supplies and accounting services, but these are still things every home and business owner needs. Even if your business isn’t […]

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Understanding Social Networking in the Context of My Business

Social networking is one of the most powerful and effective ways to reach out to your potential client base to get the word out about your products, services, and promotions. It is also one of the best ways to connect with the segment of the public that is seeking out products and services that are […]

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Understanding Social Networking in the Context of My Business

Social networking is one of the most powerful and effective ways to reach out to your potential client base to get the word out about your products, services, and promotions. It is also one of the best ways to connect with the segment of the public that is seeking out products and services that are […]

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Advertising in Today’s Online World

Those that are looking to be successful in the 21st century will need to embrace the benefits that are associated with online advertising. A key part of being able to remain competitive is having the ability to place your message in front of your target audience. The first step towards being able to accomplish this […]

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