Let’s say your company has been around for a while. You likely have a quality site already. The only problem is, your site has looked the same the entire time it’s been around. Some people are discouraged from making any changes because they know what they have already is working for them. Well, this might not be the case forever. You need to be sure your design mirrors current best practices for online marketing while giving your company a fresh look to keep consumers engaged and interested. Now, this isn’t to say that every company with a site five plus years old should immediately redesign it. Before you jump the gun, there are a few things to consider.

Is there anything wrong with your website?

The very first thing you need to make sure of is that your site does in fact work and follows the best guidelines for modern web design. Some things to look out for include a responsive design, links that work and easy navigation. If all of these apply to your site, then a redesign might not be necessary. You’ll also want to take the time to ask your consumers what they think of your site and even do a little research on review sites such as Yelp! to see if people have mentioned the site. This will also give you a better idea about what works for your industry and the best keywords to use throughout your site.

Are you rebranding the company?

Sometimes a company gets bored with their logo, personality and overall brand. This leads to a complete rebranding. In that case, you NEED to redesign your site so that it follows its new look and vibe. You want to be sure that you remain consistent throughout your marketing strategies from the in person business, advertising and online marketing. You want to have the same voice, logo and personality reflected throughout. Just be sure to maintain best practices for web design as you plan the details of your new site.

Do you want to add any new features to the website?

In some cases, you may just want to add a new feature. For example, a real estate agent may want to include an MLS search tool to give their consumers what they want. This wouldn’t mandate a total redesign but would require a few things be rearranged and upgraded. Again, you’ll want to be sure you keep up with trends of web design and online presence as this could lead you to make small tweaks throughout the web pages to ensure it remains visible to search engines and attractive to your consumers.

Whether you are thinking about a total redesign, in need of a few upgrades or even don’t have a site at all, you will want to consult with a team of professionals to get the job done. At Top Advertising Solutions, we offer a top-notch team of web designers who will create an effective site that brings your company the business it deserves.

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