So, you’re ready to market your business online. First off, FINALLY! It’s about time. Online marketing has been important for a while. Fortunately you are getting involved at the start of a new strategy: content marketing. Rather than just throwing a few keywords on a web page, you’ll find actual content that includes valuable information such as facts about the business, tips of the trade and other things that consumers actually want to read. Before you get started throwing together your sentences, let Top Advertising Solutions give you the rundown of what not to do. By avoiding the following mistakes, you’ll put your business ahead of the competition allowing you to get more exposure.

Do NOT sell

This may seem odd to say considering the whole point of online marketing is to sell your business to consumers, but this is not the content people want to read. Everyone is already bombarded on a daily basis of social media ads, commercials, and other forms selling a business. When a person does a search of buying a home in Las Vegas, they don’t want to be consciously sold on an agent. What I mean to say is they want to actually learn about the housing market, the process of buying a home and see real examples of homes for sale rather than just be yelled at to hire a particular agent. Of course, you want to end your content with a call to action or you’ll completely void the point of your content. This should be subtle and thrown in casually at the end of the content like, “For more information about buying a home in Las Vegas, contact NAME OF AGENT today.” Short, sweet, to the point, and not annoying.

Do NOT worry about quantity

I can never stress enough that quality is more important than quantity. Here, let me say it again for the people in the back: QUALITY IS MORE IMPORTANT THAN QUANTITY. I know that content marketing is important online and that you do need a decent amount of blogs to make an impact on your Google ranking, but that doesn’t mean you should just mindlessly post blogs. When I say quality, I mean more than just being grammatical correct. You need to have engaging content that can actually grab the attention of a potential consumer. It needs to be interesting, informative and relevant. While the occasional infographic for the blog can be a nice change of pace and eat up less of your time, long, informative blogs should be the main show on your site.

Do NOT be inconsistent

When I say “inconsistent”, I mean that in multiple forms. For starters, do not be inconsistent with the frequency of your blogging. You’ll want to put out regularly blogs and stick to a schedule. While you don’t have to blog every day, you should set aside time to put out at least once blog per week. There are really no excuses not to do this considering it can take less than an hour’s time to do so. While missing the occasional weekly blog isn’t going to demolish the progress you have made, you should try your best to keep up with this schedule.

Another thing I mean by being “inconsistent” is with the content itself. You want to maintain your company’s vision that it has established. This means keeping the same tone of voice and writing style throughout all forms of online marketing and advertising. If the social media posts are light-hearted and funny, maintain the same tone in your blogging by throwing in a few jokes rather than posting only serious content.

After reading this guide of what not to do, you should have a general idea of how to move forward and do it successfully. In case you get caught up in maintaining a blogging schedule or even just coming up with blog topics, you always have the choice to work with experts of the trade. If you are literally at a loss for words, contact Top Advertising Solutions and see how our services can put your business on the map.

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