Blogging Blunders to Avoid

Whether you are old hat at blogging or brand new to the world, there are certain things that you will want to make sure that you don’t fall victim to. A few simple blogging mistakes can turn an otherwise stellar content marketing strategy into an embarrassing, sticky mess. Thankfully, these missteps are easy to avoid […]

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Researching a Potential Client is Worth It

Receiving an email which hasn’t been backed by any research about the company or the person as a solicitation is probably going to get deleted, or even worse spammed. These emails don’t respect the reader’s time. When you contact someone without doing your homework, you send a clear message. You believe your time is more […]

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Content Ideas to Improve Organic Visibility

When we at Top Advertising Solutions work on a marketing project for a client, we learn about their company and then learn what marketing strategies their competitors have used. We’ll also learn what web settings are available to gear our marketing towards. Next, a strategy is developed which includes several tactical options such as site […]

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3 Ways to Use Click-To-Call to Your Advantage

Click-to-call is a form of Web-based communication in which a person clicks an object. The object can be a variety of things, like a button, image or piece of text to talk with a person in real-time by phone call. This call is usually powered through Voice-over-Internet-Protocol (VoIP), or text. Here at Top Advertising Solutions, […]

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Why Facebook is Critical to Branding Your Business

You may not be aware that Facebook actually outdoes Google in an area that is very significant to your business – it continues to be the most visited site in the U.S. As of March 7, 2017, this social media giant has 1.86 billion monthly active users worldwide. Since this is a 17% increase from […]

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Creating Good Luck for Business Success

Many of the biggest business success stories involve not just hard work, but also good luck. Contrary to popular belief, luck isn’t something you must passively wait for or hope to strike you. There are many ways you can optimally position yourself and your company so that good things will come your way. Knowing how […]

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Top Reasons Your Branding Isn’t Working

So you’ve set up your social media accounts, you’ve purchased a domain name, and you are ready to begin blogging. You know what you want to achieve, but do you have a solid plan in place to make it work? If you bungled a campaign, the promotional material you thought would be a hit backfired, […]

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Content Marketing Tips for “Dull” Industries

Not everyone is selling must-have gadgets, video games, or the latest beauty and fashion products. In a world of trending topics and buzz words, it’s easy to overlook important but boring products such as plumbing supplies and accounting services, but these are still things every home and business owner needs. Even if your business isn’t […]

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Effectively Promoting Your Business

Let’s face it. When you are intent on exposing your business to your customers and are hoping to come up with a way to increase sales and expand your target demographic, you will consider multiple types of promotion. Perhaps you are starting a business on a shoestring budget, or you are simply looking for ways […]

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