You may not be aware that Facebook actually outdoes Google in an area that is very significant to your business – it continues to be the most visited site in the U.S. As of March 7, 2017, this social media giant has 1.86 billion monthly active users worldwide. Since this is a 17% increase from a year ago, it is mind-boggling to imagine just how much bigger it will get. Other statistics like 1.23 billion people log on daily, five new profiles are created every second, and – here’s the most important statistic – 42% of marketers report that Facebook is critical to their business. It stands to reason, then, that any reasonable entrepreneur would be worse than negligent if they failed to consider Facebook in their marketing strategy, and that is why the team at Top Advertising Solutions is here to help.

Include Facebook in PPC Marketing

This kind of branding is traditionally used by businesses on Google, Yahoo, and Bing.  They are usually a mix of brand, category, and product terms, whereas FB branding is usually identified om terms regarding what users are passionate about (“interested in” or “like”). If, for instance, your product is cupcake pans, your social media terms could attract users interested in “cupcake baking” or “cupcake baking recipes,” in addition to your standard brand permutations.

The Facebook Lift to Your Traffic

The comparison of the standard stats on Google, Yahoo, and Bing before and after making an appearance on FB are compelling. In the traditional marketing platforms, a company’s impressions were 4,457,198, their CTR (click through ratio) was 2.6%, and their total monthly average views was 2,241,122. When FB was included, this social media platform on its own added 4,457,000 more impressions, a CTR of .0098% and total monthly average views of 157,251. According to the research, the FB impressions were +10.8%, the average monthly email/newsletter subscriptions were up by 7%, and total traffic lift was +4.1%.

More Reasons You Need Facebook

The conclusion that has to be drawn here is that users who click from social media are more likely to exit to a social media KPI. Here’s some more statistics that should convince you that now is the time to jump into the social media platform. For example, 32,460 users who “Like” the company in this study are not Friends of the fan page yet, and, 12,454,060 identified users and 19-20 million estimated Facebook users are devoted to categories related to company products. It is clear that every Facebook impression is a priceless branding vehicle that you can no longer ignore if you want to boost your branding. If you need our assistance to get this done, Top Advertising Solutions can help you set it up right.

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