A successful PPC manager is one who is sure to have the ability to incorporate new technologies and techniques in current management strategies. The official sunset of AdWords standard text ads has occurred and learning how to work with the new AdWords IF Functions will be crucial. The best idea is to develop ways to fuse the old with this interesting new. During your research, check out how today’s top advertisers are using changing technologies to grow their inventive testing approaches. These top three best advertising techniques or idea from Top Advertising Solutions will be sure to inspire you and drive massive performance changes.

Advertising Quantification Technique

It is absolutely necessary to understand how your customers respond to your promotional efforts for a truly optimized advertising campaign. Research has shown that clients drive drastic changes in click-through rates and sales figures by changing how they go about using their promotional language. Wording and promotional styles of course varies by industry, but a good example of three different ways to advertise the same promotion follow. Think about the phrasing of an add which starts with a percent such as “50% off” and the difference from an add which uses the words “Half-off.” This verbiage can make a huge difference. What’s more, think about the phrasing, “$1 items available today.”

The First Word in Your CTA

It may sound strange, but no matter which industry you’re in, some users view ads as intimidating, some think of them as helpful, and others don’t think they are relevant to their final decision. When interpreting your digital presence, a big difference-maker is how you’re asking the customer to engage. In other words, your call to action. What you’re asking them to do. The first word in your call to action can be the deciding factor when viewing your brand’s ad. Make the most of that first impression by testing your CTA’s first word. Think about the differences between contact and call or browse and search, for example.

Use your Brand Name in Headline 2

Even if your brand isn’t one of the top businesses in the industry, mentioning your brand name in the Headline 2 of a non-brand campaigns can be extremely beneficial. Branding your ads assist to create your brand’s persona. This helps users know they aren’t on a random site’s blog but in fact with the company they trust. Creating a good feeling about your brand, even a cozy one, is always a good idea. If you wind up successful, you can earn repeat business and referrals. There’s a lot to be done when working on your company’s brand, but even this simple technique can begin to forge a presence on the web. If you know of any good tips, let Top Advertising Solutions know in the comments.

No Comments »