The Fight of the Century: Snapchat vs. Instagram Stories
The Fight of the Century: Snapchat vs. Instagram Stories
The maintenance of your social media identity is imperative to maximum exposure for your brand. It can be hard to decide which could be most effective. Facebook is a given. Twitter is hit or miss. Google+ has room to grow. Pinterest is useful if you have content to share. At Top Advertising Solutions, we maintain them all, and have seen fluctuating degrees of success.
Snapchat and Instagram have been fighting to stand as the premiere photo/video sharing service. Today, we’ll be talking about the “story” feature, which are disappearing messages that eventually expire. Both can be used for exposure, but there are variable factors that inform our use of them. Let Top Advertising Solutions know which one you prefer.
Round 1: Snapchat
Snapchat debuted in September 2011. It’s useful for quick, one-time messages that disappear within 24 hours. It skewers to millennials, a segment you should consider for your own exposure. It’s easier to share raw, intimate videos of fun situations on the fly. However, because of this, this makes the content less curated when they’re shared by brands and individuals, meaning a high quantity of questionable posts. There’s little to no measurable validation to your messages. It’s also time-consuming trying to develop and maintain engagement, because you’d have to be constantly checking profiles, which has the possibility of cutting into exposure through other social media networks.
Round 2: Instagram Stories
Instagram debuted in October 2010, and while not much older than Snapchat, it has the powerhouse of Facebook behind it. It’s known for being easier to use than Snapchat. The amount of likes you get is a measurable form of exposure. Users are encouraged to leave comments under the tastefully captioned pictures with the right number of hashtags, which leaves the door open for even more exposure long after the picture has been posted. Instagram Stories was a blatant copy of Snapchat that debuted in August 2016. However, if you built your audience well, integrating Instagram Stories into your exposure is an easy step to take on. It’s ideal for public-facing messages, which translates to solid engagement.