Tips for a Successful Hashtag Campaign

Everywhere you turn it seems that you are inundated with a new social media or more specifically a hashtag campaign, from restaurants and hotels (#food, #hotels) to weddings and sororities (#partyof2, #PHC), with even political parties getting deep into it (#imwithher or #feelthebern). The hashtag movement is growing and all-encompassing. This is because it is […]

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Using Social Networking to Level the Playing Field

Social media has become a powerful means by which people put their names out there. The changes brought on the world by social media outlets are undeniable. Smart phones and other portable media devices have furthered the reach of these growing web portals; you could be pleasantly surprised by just how much you get yourself […]

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Which Social Media Platforms Are Right for My Strategy?

Social media websites are the most visible way today’s Internet users share information with each other. How you present yourself on social media can make or break your business. When you are deciding how to best use social media websites to your advantage, it is important to realize that there is no “one size fits […]

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Mobile Social Media Advertising and What it means for Your Brand

Social media has traveled a very long way in a short amount of time. Understanding the plight of what can be the next major advertising platform can mean wonders for your brand. Once the appeal of banner advertisements began to decline due to their aesthetic look on websites and mobile platforms in addition to their […]

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Advertising Strategies for the Small Business

One of the biggest challenges that any small business is going to face is trying to get the word out about their products or services while working with an extremely small marketing budget. The bottom line is that customers are not able to purchase items from your company if they are not aware of the […]

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