When we at Top Advertising Solutions work on a marketing project for a client, we learn about their company and then learn what marketing strategies their competitors have used. We’ll also learn what web settings are available to gear our marketing towards. Next, a strategy is developed which includes several tactical options such as site content and additional web venues, social marketing, referral site development, link building, etc. Most of our content ideas for a client are created as we perform keyword research. We look content that is very-related to our clients’ topics, the products and services they provide, the markets they’re in, etc. We’ll also look at somewhat-related content and questions people ask like “How Do You…” and “What is…?”.

Content About Associated Info

So, we look for related queries and questions people ask. For instance, a website for a big, high-end camping and RV resort in an entertainment center of the southeast US showed that several people were looking for activities and events in the region. So, we recommended they create a Google and sites friendly directory events and activities in the area. People who see these results also learn about the resort. People who view content which answers questions or offers information related to your products or services may not need it at the moment but you’ve provided that info unobtrusively which they can refer to later.

Answer Questions with Articles

Content is a wonderful place for you to answer some of the questions you see being asked in your keyword research with pertinent articles. If you sell luggage, for instance, and see individuals are asking several questions about the size limits of luggage when flying, you may want to write an article which answers this question. You can link the content to appropriate product category pages, and vice versa, and promote it using your social venues. Article marketing can be the bedrock to a content tactic for several types of markets. You can host some of the articles on your site while marketing some to other venues. Check out “A Step by Step Guide To Effective Online Article Marketing” for more.

Content About Markets or Industries Served

Many sites that provide services only have content about those services. Keyword research shows people in these industries are looking up phrases related to their markets. For instance, facilities management is a service and we found there are several people looking for info about the industries being served. Content focused on each of the industries being served would be very beneficial. Once we know what terms are being looked for the most, we create a new webpage to focus on that industry. These sites can be built up to include articles for the industry, guides and resources, case studies, and videos. These content tactics help organic visibility and improve conversions. Plus, the content can be promoted on other web venues like social sites.

We at Top Advertising Solutions would love to hear your content tips in the comments.

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