Many of the biggest business success stories involve not just hard work, but also good luck. Contrary to popular belief, luck isn’t something you must passively wait for or hope to strike you. There are many ways you can optimally position yourself and your company so that good things will come your way. Knowing how to create luck, how to recognize opportunities, and how to make the most of them when they do arise can take you far. Do you want to wait for good luck to strike you like lightning, or do you want to take fate into your own hands and create it for yourself? It’s easier than you may think when you follow these tips.

Make Yourself Known

The more you network, blog, and put yourself out there, the more opportunities that will arise as a result of your efforts. Attend industry events, volunteer your services, become involved in your community and in online group, increase your social media presence, accept invitations, and take advantage of anything else that comes your way that will introduce you to other people who may open doors for you in the future. Rubbing shoulders with connected people is the best way to become a connected person yourself, and if you want someone to say, “I know a guy who does that,” in reference to the products and services you offer, then this is the way to go.

Increase Your Expertise

Putting yourself in a position to be the go-to source for advice and information related to your industry is one of the best ways to make yourself known and to be remembered when someone is looking for products or services that are connected to your company. When you are considered to be a known expert in your field, people will refer their friends, family members, and acquaintances to you when they have questions and they need answers. Dedicate yourself to learning everything you can and to staying on top of the latest trends, and don’t forget to surround yourself with other people who are doing the same.

Trust Your Gut

If you are the owner of a company, then chances are you have followed your gut instinct at some point to get into the position you are in right now. Knowing how to have faith in yourself and how to transform your instincts into savvy business strategies can help you when it is time to decide who to work with, whether or not a project is worth investing in, how to solve complex problems, and many other issues that come up in business every day. Studies have shown that if something doesn’t seem right to you, oftentimes it isn’t. If your first instinct is to proceed, or to retreat, then look into the matter before you take any action.

A Little Gratitude Goes a Long Way

Don’t forget to thank anyone who has helped you along the way, and reach out to those who have offered their assistance and expertise so they will know how much you appreciate their efforts. Often we think of situations as being a matter of good luck when really they were the result of people keeping you in mind because you made a strong positive impression on them in the past. Being gracious, helpful, and sincere is not just blind luck, but rather something that we should all strive. As the owner of your own company, take time to remember the people who helped to get you where you are today.

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