If you are the owner of a business, chances are you are already using social media to promote your company and to make the public aware of the products and services you provide. Although you are most likely already using these sites, you may not be using them to their fullest potential if you are making mistakes that can cost you clients. There is a balance to how often you post, what you post, and to whom that you will need to strike in order to be successful online. Don’t post another link until you’ve taken a minute to read over the following points to make sure they don’t describe you.

What’s the Plan?

If you don’t already have a solid marketing plan in place, then it’s time to hold off on your posting until you create one. Allow yourself plenty of time to come up with a strategy that will clearly identify your mission statement, your goals, who your audience is, and what steps you plan to take to achieve your goals. Your budget is an important part of this plan, and you’ll need to figure out now only how much you plan to spend, but what you will spend on and where. By putting this information in place, you’ll be able to keep your focus on the big picture as well as keeping other members of your team on the same page.

Are You a Spammer?

You may not think you are, but if you are posting irrelevant links or if you are bombarding your list with information, other people may think that you are. No one means to spam their clients, but if you aren’t aware of exactly what constitutes spam, then you may be doing just that without even realizing it. The line that is drawn between these online nuisances and your legitimate and well-intentioned efforts to promote your company can be thin and hard to identify if you haven’t taken the time to research what kind of marketing efforts might be driving clients away instead of luring them in.

Do You Have Followers?

If your page is active but it doesn’t have followers, or worse, you have paid followers, then you are wasting your good content. When someone chooses to follow you, they are in a position to take actions that will be valuable to your business, whether that is sharing important links and promotions, purchasing goods or services, and helping you to grow your consumer base by introducing others who are interested in the same products to your company. If you aren’t already asking your follows directly for their support, you will find that doing so can greatly improve your numbers and to spread the word about your company.

Hitting the Target Every Time

If you haven’t yet identified and reached out to your target market, then you’ll need to do some research to learn who is using your services and products and why. Taking the time to find out where you should be focusing your efforts can result in significantly improved returns, so you’ll want to sharpen your focus so that your promotional materials will reach an audience that is eager to receive them. By making sure that you are maximizing your online time, you can save costs and earn money, so it is well worth your time to go the extra mile to make sure your marketing is all that it can be.

No Comments »