As we know, adding content to website and other venues can help to improve organic visibility. Throughout the market, there are a plethora of ideas, and today we at Top Advertising Solutions plan to toss out a few more for you to use. These content development ideas can help to generate more visibility when used appropriately.

These content ideas can potentially help increase conversions on a website as well. In this article, we’ve included some user-generated content ideas in addition to some ideas which will be most useful for ecommerce sites. To really boost visibility, these content ideas can also be shared on your social media platforms. Read on for helpful tips and tricks for producing content.

Forums

You’ve seen help or discussion forums everywhere on the web. They work for just about any topic. A Google-friendly forum, preferably hosted on your chief site, increases user-generated content and frequently improves the usefulness of a site. In addition, forum posts can do quite well in the results for sites like Google, Yahoo, and Bing. If you don’t provide a service or sell a product a forum can still be worth considering. On those sites, you may be able to get to decently high positions. For example, when we’re looking for answers for AdWords, the first stop is listings from the provider, but after we frequently check out answers from other forums, where I may learn about what they offer.

Reviews

To add unique, user generated content, you can also allow customer reviews for products, and in some instances services. These reviews can help improve conversion rates, of course they will need to be mostly good reviews. Look at Amazon’s approach. They include several reviews on single product page where customers are looking at the product and will find them effortlessly. Again, these reviews make the page more unique. This can be a common problem for a great deal of ecommerce sites. Amazon also incorporates a “read all reviews” link on that same product pages which opens another page. This gives the site at least two pages available to come back in searches.

Redoing Manufacturer Descriptions

If you sell products or services which come with descriptions made by the manufacturer than this one is for you. If you can, rewriting these descriptions can dramatically help with unique content. This can help with natural results and increase a site’s usefulness compared to other sites selling the same items. For a larger site, rewriting these descriptions can be quite the task. However, you could start with some important items and go from there or you may have the content team to handle it. Whether you rewrite them or not, it can help to encompass your descriptions with as much unique, useful content as you can. This is Top Advertising Solutions, and we’d like you to check back with us again soon for more advice about building your company’s website.

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