What Are Backlinks?
The simple explanation of a backlink is one website mentioning another and linking to it. It isn’t merely referencing the site or its address; it has to be a clickable link using a tool called an href attribute within the code or computer language. They are usually visually seen with a blue or different color text to differentiation, and an underline. There was a time when you could launch a website and create a whole lot of links from all corners of the web and have incredible exposure, but today things have become more complex, and Top Advertising Solutions would like to help you keep up to date.
What are the downsides of backlinks?
They eventually developed a bad reputation in the industry and it was believed that Google gave less credibility to the use of links. Buying backlinks is frowned upon in general, and as a result your website could take a hit without any warning. This can put your website out of business permanently, and that could be the worst thing possible. They also give less value than natural backlinks especially if it is not relevant to the topic. They are also time-sensitive, breaking or disappearing after a short while.
How do I get quality backlinks?
One of the best ways to get quality backlinks for your blog is to write awesome articles. If you do, people will naturally link to them. Tutorials and top-ten list articles are a couple of great examples of the types of posts that have great potential. They are based on proper research and practical examples. One of the other ways is to comment, which is an excellent, easy and free way to get backlinks. It helps you get solid one-way backlinks as well as more traffic and better search engine visibility.
What are some of the benefits?
You can build your brand authority, with high quality links on popular websites. It helps attract consumers to your brand simply by association. This also helps to present your company as an information source within your industry, and can even result in websites linking to your content, giving you natural backlinks. From there it can also help create new relationships, from joining your newsletter or performing some other measurable action on your website. They might connect and follow your social media profiles or they might read your blog and then bookmark it or subscribe to your RSS feed.
I’ve tried everything, but nothing’s working, help!
If you have tried buying backlinks, writing quality articles, and commenting with relevance, and you don’t seem to be able to get any visibility, you may want to consider the other possible options for successful backlinks. From creating a real-life photo op, like Lyft when they sent an Ecto- 1 ghostbusting vehicle around for the pickups to getting involved with in person events like hosting a small panel, sponsoring an event or even just attending it. These activities will help you get links when publishers and bloggers promote the event, and when attendees review their experiences and create online posts with links back to your site.