So, you may have been told, whether it’s by clients or management, to get more links. It’s not an effective goal, no matter what you have been told, and at Top Advertising Solutions we are happy to explain why that is. I know that you want to please all persons involved, but your goals should be to broaden/deepen relevant portfolios and increase targeted referral traffic. Secondary initiatives should include things like increasing market awareness. The core measurements used for analyzing link prospects are relevance, value, and potentiality, and you will want to make sure that your links hit these.

What is a link building campaign?

Link building is a form of online marketing. As with such, you should start with goals. Knowing the goals of your campaign right at the start helps to ensure that you create a strategy that gives you the best possible chance of success. There are many parts of a link building campaign; some will be crucial to success and others will be helpful but not necessarily essential. Much will depend on a combination of your available assets and resources. It isn’t as simple as build links one day and see improvements the next. This is particularly true in competitive industries.

How do we make this work?

You’re going to use an asset to attract and earn links. This can also be known as the hook that will make people care about what you offer as a business or blog and will entice them into linking you. Obviously, all assets will probably require an investment of some kind, but these companies approach link acquisition as a pure cash transaction. Buying links is risky and usually the risks will outweigh the potential loss, but it’s a great idea. You will need to analyze what types of links you need to get. Four of them, more specifically with the combinations available.

Why does it matter?

Who will care enough to link to your site? You can target localized content to capture the local market. There is nothing the target market appreciates than personalized engagement with a site or product brand and this is what a small business can target with social media platforms. Small businesses can effectively lure the target audience using loyalty to interaction as a foundation since large players fail to create that individualized atmosphere. You can also jump on trends as they are happening, getting in the thick of things right at the cusp, and riding the popularity wave to ensure some success.

A beginner’s guide: https://moz.com/beginners-guide-to-link-building

Types of Links: http://www.stuntdubl.com/2006/08/21/link-types/

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