What Are Subdomains and Why Do You Need Them?
Subdomains are extensions of your domain name that you can forward to URLs or point to IP addresses and directories within your hosting account. At Top Advertising Solutions we believe a subdomain may be a good option, because it probably doesn’t matter if those pages are getting much value from link building efforts. Those pages are, by nature, temporary and you probably don’t need them to rank for anything major. You can add up to one hundred subdomains per domain name. You can also add multiple levels to them also with twenty five characters long. It is not always necessary to register a new domain name when the one you already own will work perfectly fine.
What does the internet hierarchy have to do with it?
For every system to work, especially the one where many users create new online destinations on a daily basis, we need a set of rules for naming those online destinations, so they are easier to locate. We need a hierarchy or set of rules to follow. The Domain Name System (DNS) is all about hierarchy. When referring to elements that make the domain of your website, domain.me in our case, you always go right to left. Subdomain names are Web addresses created by adding a third-level domain to your existing domain name. For example, ashleyscookies.com might have the subdomains shop.ashleyscookies.com or blog.ashleyscookies.com.
How can this help you?
Do you feel like you have of content related to a specific topic and it looks like it is crowding your website? If so, you may want to create a subdomain and special section that gives the content its own space to call home. Also, make sure that you watch what you publish in terms of the quality of your content at the same time. Only create a subdomain if you have the quantity and quality of information necessary to satisfy visitors. Try not to put the same information over and over again to try to get noticed.
What can this do for my company?
They can increase a customers’ sense of familiarity and trust, which helps you support your brand. If you’re considering breaking your website down into pieces, subdomains let customers know those pieces are part of the same pie. Remember that they are unique web address that are viewed as separate from their parent domains and, consequently, do not receive trickle down website promotion benefits. In order for them to be successful, they must have their own online marketing strategy. Many people create one of them to improve their exposure.
What are some of the downsides of subdomains?
You’ve heard of all of the wonderful things that a subdomain can do, but what is bad about it? You may incur additional hosting fees because subdomains are hosted on separate hosting accounts. Some companies, like SiteNinja CMS, give discounts for multiple hosting accounts. At Top Advertising Solutions we know that when you are giving more control to the people managing the regional subdomain website, you have a responsibility to moderate content that is place on those sites, to make sure that content is consistent with your company. This may mean that you have to now monitor something that you didn’t before and it can creep up and take too much time away from other projects.