Social media has become a powerful means by which people put their names out there. The changes brought on the world by social media outlets are undeniable. Smart phones and other portable media devices have furthered the reach of these growing web portals; you could be pleasantly surprised by just how much you get yourself out there through these tools. When you consider that these sites have users numbering in the hundreds of millions, or even the billions, you will see no shortage of possibilities. These are going to allow you to put social media networking to good use for you and your growing company!

You know that old school big businesses with countless funds to their names are going to shell out the money to get what they have been looking for in terms of advertising and publicity. But what if you are a startup entrepreneur running a small to medium sized business? Obviously you are not going to have the budget necessary for things like radio, printed ads, and billboards. Despite this, you will have potential affordable access to social media. Just be sure that if you are going to utilize this process that your primary purpose is to cater to and care for your customer; this is no place for ego.

The Real Ways to Leverage Social Media

If you are trying to put social media to work for yourself and your business, remember that likes are not the same thing as profit. Everyone is rushing out there in an effort to find out what the most profitable and reliable network is for getting their business name out there. You need to understand that connecting with your business’ customers is the single most important part of this process. Learn more today about what you can do to get it all working for you in the best of ways.

It is vital to connect with your customers, and show them just how much they can trust you as a provider of goods and services. Talk to the person, not the machine! Make their life better in a way that is going to result in your company profiting; failure to do this with your social media use culminates in a waste of time. You do not want to simply include a link to your sales page in your first post, either. After all, social media is more of a trust building platform, not something you should use for pushing the sales directly. It is recommended that no more than 10% of your posts be promoting sales.

It is also equally vital that you pick the right platform for your social media efforts. Do not try to focus on each and every social site when your customers primarily belong to and utilize a specific one. Spreading yourself thin across them all essentially means that you will not be focusing on the one key group that matters the most. You also do not want to blow too much time of the day on your social media routine; an hour a day is typically sufficient. Use these sites to make your profits grow as you build relationships with clients, but remember that likes are not profits!

No Comments »