Get a 40% Email Response Rate
Get a 40% Email Response Rate
In sales, freebies are great but warm introductions are better. If you ask a C-level executive or someone higher, they are 10 times more likely to reach out after you send an email or call if you have been referred to them by someone they trust, like, or respect. The majority of outreach emails that are sent out cold, with no context, produce a 1-2% response rate. Warm referrals however typically receive roughly a 40% response rate, which can represent an email which is 20 to 40 times better at getting a response. The 10X number we at Top Advertising Solutions stated above is the bare minimum you should reach for when beginning a new relationship. Despite the effectiveness of this method, why are results consistently below average? Let’s explore that.
Relying on Sales Automation Platforms
The technology industry, like the consumer market, goes through repetitive cycles. A new product can better the way businesses influence prospects in the short or medium-term, but as people use it more and more, its unique benefit disappears. E-signing and auto-dialing were very popular but now they’re considered a standard. Sales automation platforms are the latest product like this. In the right hands, they have value. However, as sales leaders frequently disregard training and best practices because they’re busy with additional responsibilities, new sales development and account persons cause more harm than good. This churn and burn method, where sales reps send unexceptional emails to multitudes of prospects at a time, creates a real problem when companies look to improve their growth curve in the future. They’re forced to tap the marketing department, who must resurrect the brand’s reputation. At this point however, referrals aren’t just impractical, they’re unattainable. Instead be authentic, timely, and organized.
What email templates have you used to create warm introductions? Share your thoughts with Top Advertising Solutions in the comments below.