Can’t-Miss Email Marketing Tips
Can’t-Miss Email Marketing Tips
At Top Advertising Solutions of Las Vegas, we know that even with the massive rise in social media digital marketing, email marketing is still a major player. Because of many new trends and the evolution of technology, email marketing has resurfaced in recent years with effective tactics marketers find success with. Between recurring customers and potential customers just learning about your brand, emails have helped to initiate and engage buyers in new and inventive ways. There is a wealth of potential here to capitalize on, and it is unfortunate that too many people seem to miss out on this. One of the major focuses of marketing these days is to focus on customer experience, and email marketing can help with that.
One-on-One Experience
While some email campaigns fail due to poor practices like neglecting email lists and metrics, others do so because they aren’t utilizing emails to the standards of modern trends. Today’s consumers enjoy a one-on-one, individualized experience catering directly to them and seek out brands that may provide a solution to their problems. There are a number of important things to consider when strategizing your email campaign, and many seem to revolve around this type of user experience. The biggest thing to remember is, you’re writing to one person – not with a blanket message to all subscribers. So ensure that you are respecting their time and make the content relevant to them.
Fitting It into Your Strategy
On the strategy side, keep your campaign in alignment with your overall brand strategy. And to make it easier on yourself, employ email automation tools as well. Another issue to watch out for is how to navigate spam filters so your efforts don’t go unnoticed or deleted simply because of terrible headings. You want that desired inbox attention because competition can run high. While techniques come and go, some that have been around for a while still remain effective, and they are important to watch out for in upcoming trends. Keeping user experience in mind, some new trends include respecting personal data, adopting “microsites” in emails, using a conversational tone in the content, optimizing a mobile-friendly design, and prioritizing personalization and segmentation.
At Top Advertising Solutions, we agree that email marketing and its automation trends continue to be vital communication channels that should not be ignored, and it’s important to stay up to date on these trends for use in your brand’s marketing strategy.