Tips for Sales and Marketing Alignment
Tips for Sales and Marketing Alignment
Sales and marketing needs to work together in order for them both to be successful. Our interest in sales and marketing, or “smarketing,” best practices started when our sales and marketing teams grew and communication between them became more difficult. We at Top Advertising Solutions want to make collaboration between sales and marketing easy and better. So, we put together this short piece on some advice to help your smarketing tactics improve. Below are the best smarketing tips and tricks which our colleagues swear by and can hopefully help you as well. Let’s dive right in.
Meeting Regularly, Creation Processes, and Coordination
The first thing your two teams should do is meet regularly. Have onboarding smarketing meetings with each new salesperson. This way, you can share processes, resources, and best practices from the beginning. Get to know each other and share how marketing supports the sales team. Have marketing Attend sales weekly meetings so they know how Sales is doing with their goals, and can offer support when needed. Share the upcoming campaigns, content, and offers for that week. Ask for content ideas and suggestions for future offers and posts. Managers should meet on a monthly basis to analyze results. Important metrics to discuss include lead generation, percentage of leads worked, MQLs, and lead-to-customer conversion. Hold brainstorm sessions weekly at a sales meeting to ask what content they would like to share with prospects or attract more leads. Include promotions on a shared calendar, email the offer to sales, and build follow-up email templates for promotions. Offers are a fabulous way to generate new leads and re-engage old leads. Building email templates for your sales team to begin a conversation can really help this. The email should be specific about the offer and how your company can help with the prospect’s interest. Overall, make sure that marketing and sales are on the same page and an open line of communication is established.
What have you done to help your marketing and sale department sync up? Share your thoughts with Top Advertising Solutions in the comments below.