Why Facebook Ads Are Beneficial for Your Business
Why Facebook Ads Are Beneficial for Your Business
At Top Advertising Solutions of Las Vegas, we know the value of advertising to your audience through social media platforms. While it’s important to keep your finger on the pulse of trends through various types of social media, there has been proven success by sticking to a singular forum, mastering its strata, and exploiting its services to your benefit. As one of the most popular PPC ad platforms, Facebook ads deliver to one of the largest and most diverse audiences in the world. Engagement from Facebook ads is overall rather high, and their capability to target certain groups of people is impressive. With companies having spent more than $9 billion in the second quarter of 2017 alone (a 47% increase from the previous year), Facebook advertising is a big and growing business.
Navigating the Options
Though it may only be a single forum – albeit a huge one – Facebook is not just a one-trick pony. There is plenty of room for creativity and four different types of advertising tools with potential to earn you the ROI you’ve been seeking. While looking to grow your business, it would benefit you most by using any one of these different types of ads. Whether it’s a video ad, lead ad, offer ad, or carousel ad, each type is useful in its own way. Each one offers different benefits that allow brands and businesses to appeal to their audience of consumers, often with each ad type suited to a specific goal. Get creative and use combinations, and utilize its targeting capabilities to its maximum potential.
Why Facebook?
It doesn’t take a genius to know that Facebook’s popularity is off the charts. As the most popular social networking site in the world, it features more than 2 million monthly active users. And thanks to amount of personal information in Facebook’s database, your ads can be incredibly precise in its targeting. Users input data like age, sex, location, education, interests, politics, religion, job titles, marital status, and more. You can use this information as ad filters. If you really need to find a reason why these ads are valuable, you can find plenty. Between app installs, brand awareness, conversions, engagement, lead generation, reach, product catalog sales, store visits, driving traffic, and video views, the wealth of advantages are there.
At Top Advertising Solutions, we suggest that if you’re a small business with a tight budget, Facebook advertising is probably the most affordable and effective ways to market your business.