How to Make Customers Out of YouTube Subscribers
How to Make Customers Out of YouTube Subscribers
At Top Advertising Solutions, we’ve seen the rising trend of video content in digital marketing strategies going into 2018. And we know it’s only going to get bigger. As video continues to play an important role in purchase decisions of consumers, using a YouTube channel to market to and engage with customers is proving to be a judicious option to drive sales. In fact, about 79% of consumers are willing to spend more money on products after having watched a video about it, especially one shared by a social media influencer. But with many new trends comes pratfalls and challenges in optimizing their effectiveness and turning subscribers into customers. However, there are ways to make the conversions possible.
Three Ways to Improve
We’ve established that video is important. It boosts sales and conversions, drives ROI, builds trust with consumers, appeals to mobile users, offers a means to be highly informative, and can even engage the idlest of consumers. Plus, Google loves video content and encourages social media sharing. But in order to improve your video content so that it achieves the potential of all these aspects, there are three important ways to turn your YouTube subscribers into customers you should consider. About 89% of consumers make purchasing decisions based off customer testimonials, making this a valuable component of your content. It’s also important to show your product in action, rather than just sell its benefits with descriptions. And you should also provide educational content relevant to your product.
The Value of Video
While video can be expensive to produce and require plenty of resources, we believe it will be worth it. In fact, about 63% of businesses have started using video content marketing since 2018 began. And out of that group, about 82% of them feel that video marketing plays a valuable role in their overall strategies. Video is easily one of the most versatile and profitable digital marketing tools out there. And approximately 85% of adult consumers consider themselves regular YouTube viewers. While the value is undeniable, you’ll still benefit from a definitive guide to YouTube marketing that should not be overlooked. From learning about titles, tags, descriptions, and captions to determining whether tutorials, demos, behind-the-scenes, live videos, or webinars are the way to go.
At Top Advertising Solutions, we realize the value of video content and offer ways to enhance the experience when turning converting YouTube subscribers, but we suggest to also not neglect the basics like CTAs to help.