Making the Best ‘About Us’ Page
Making the Best ‘About Us’ Page
At Top Advertising Solutions of Las Vegas, we know the meat of your website is not typically found in the ‘About Us’ page. You want to upsell your products and services, and even dedicate placement to testimonials and benefits of your products and services. All too often the page about your brand and company history is just left as uninspiring blocks of text you are sure no one is really going to read, so it sits there almost as an obligation, left to become outdated and tired. However, more often than not, customers do actually read it, sometimes even making purchase decisions based off it. In fact, customers who view the ‘About Us’ page spend 22.5% more than those who disregard it.
Valuable Content
Your ‘About Us’ page doesn’t necessarily have to be a precise history of your company and brand, but it can include elements of the content most valuable to you, like testimonials, videos, and a CTA. What users most seem to look for are value propositions and mission statements. These are reassuring to buyers who have taken interest, and they are best placed front and center above the fold. Whether it’s in the style or the content itself, there are numerous ways to determine what makes a great ‘About Us’ page. Frame your benefits as positives, evoke emotions with stories and videos, establish trust and interest with photos (not stock photos), show positive reviews and testimonials, the call-to-action, and definitely include contact information.
Importance of the ‘About Us’ Page
Your customers are going to want to know just who they’re getting their products from. They’ll learn whether you’re a small or big business, who the owner is, what your core values are, whether you may be private, public, or even family-owned, and most importantly, what makes you special. For these reasons alone, many argue that the ‘About Us’ is your most important page. It’s going to answer the Five W’s; think of your consumers as researchers. Not everyone may take an interest, but those who do are likelier to have positive engagement, which can lead to conversions, driving sales, and ROI. And doing it with images, videos, and infographics will help secure their attention.
At Top Advertising Solutions, we believe that when you’re able to share your passion and vision in a way that personally resonates with customers, fusing marketing trends and informative content, your best ‘About Us’ page will become the most important page on your website.