Branding Strategies the Can Negatively Impact Your Business

At Top Advertising Solutions, we know that your brand is one of the most important aspects of your successful business, and that is why it is important to make sure to avoid common mistakes that may damage your carefully crafted image. If your branding strategies aren’t the best they can be, they may be ineffective or, worse, they may drive business away and cost you valuable profits. There is a lot of bad advice out there regarding branding dos and don’ts, and it can be confusing to know what to believe, but by following these simple rules you can avoid damaging errors that can prevent your company’s reputation.

Keep It Simple

You don’t want your brand to be muddled or bogged down by sending an unnecessarily complicated message that won’t resonate with your target market or catch on. When it comes to elements such as taglines, logos, and jingles, you’ll want to keep your message simple. A well-designed logo can provide you with a professional look as well as making your company and its reputation instantly recognizable, and you will also need to focus on creating a simple slogan that doesn’t bog your clients down with unnecessary information. It may pay to invest in the services of a professional designer to create your logo, because they are specifically trained in brand recognition.

Keep It Consistent

When creating a brand, your primary purpose is to provide consistency so you will have enough time to build recognition and to develop your reputation. While it is true that over time you will make adjustments to your brand to help it evolve with the current trends so it remains fresh and relevant, you don’t want to stray so far from your original message that your company will no longer be recognizable or relatable to your existing customer base. Your mission should be clearly stated, and once you have developed a following built on that mission you will need to stay true to your original vision if you want to keep your clients.

Be Honest

Many companies make big promises they will not be able to deliver on, and this is a serious mistake that can cost you your business. When your customer base’s expectations do not live up to your hype they may feel like your products and services can’t be counted on or that they were deliberately deceived. Your claims regarding quality, service, timeframes, and benefits need to be backed by data that proves you can really deliver on your promises. You don’t want to stake your company’s reputation on factors you do not have the budget, the manpower, or the ability to control, so make sure you will be able to stay true to your word.

Be Original

While it may seem at first that trying to copy certain elements of your successful competitors’ brands is a good idea, this is both a mistake and a wasted opportunity. Your brand is your chance to stand out and to show why you are different from the competition. Your brand can bring you new customers, and increase customer loyalty and sales, but only if you give your clients a reason to choose your company over a more successful or well-established competitor. If your brand is essentially the same but you are not as known, they will have no reason to give you a chance. At Top Advertising Solutions we know that by spending time and effort to make sure your brand is truly unique, you will be able to have the best possible chance of becoming the next leader in your industry.

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