Social media advertising and other campaigns done badly are like throwing money down the rabbit hole. If you have made any of these mistakes, or others in the past, don’t worry, it is easy to correct them. If they aren’t fixable, just learn from them and trust that Top Advertising Solutions can lead you in the correct direction to ensure that you do not make the same mistakes twice. There of course, the obvious, typos, bad pictures and keyword stuffing. Watching your phrasing, colors and placement are also common sense. Many marketers and community managers shape their social media tactics by looking at case studies of successful strategies.

Being too self-absorbed

There are tons of examples floating around about what blunders big brands have made but there are some very memorable ones that you will want to make sure don’t happen to you and your company. The year was 2014, and the location was New York City. The police department was suffering in public image, hip deep in the Ferguson protests, with police brutality being the main issue and conversation topics. Someone thought it would be a wonderful idea to start the hashtag #myNYPD. It was not pretty, with people tweeting ten thousand times an hour during the hashtag’s height with terrible images. You cannot win back public opinion in one swoop.

Targeting the wrong audiences

Here at Top Advertising Solutions we know what it takes to find the perfect crowd to advertise to. You will want to narrow at a specific group, because when they know your brand they are much more likely to make a purchase than people who see an ad based on something too general. Try to avoid honing on a tiny audience on Facebook and now Pinterest by layering interest targeting. On the flip side, you can look too widely. If you think of your marketing like a net, you don’t want to have huge holes in it trying to catch the rarest of fish.

Not promoting your mobile app

Now, we know that there is a huge debate surrounding web vs apps, and we aren’t going to get into it right now, but your business could benefit from utilizing a more captive platform and a cost-effective platform to promote on. Surprisingly, big brands are skipping this, and we do mean big stores, like Target, Best Buy and even Home Depot. There are over 45,000 apps already in the iTunes “lifestyle” category (where most free retail brand iPhone apps live).  A great example to follow, however, is Amazon. They cross-promote. Their page detects that you are using a mobile browser and it promotes an app.

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