You have gone through all of process to get your products perfect, photographed and you’ve created a website that showcases them beautifully. You have a checkout process that works amazingly for your customers. But you have found that you are just sitting at your computer waiting for a notification. You can’t get your customers to buy the things that you have and you are wondering why and how to fix it. The increasing prevalence of phishing scams, malware, and just plain shoddy customer service makes consumers more wary with their clicks than ever before and you can’t afford to fall victim to it.

Humanize it

People do not trust just websites and things that they can’t see, they trust people. So if you can put a face or make it more human, you will get to present your prospective customers with faces and names. If possible, add a personal twist to the information you provide on other sections of your website and in your marketing. To rise above the tide of online noise, your on-site experience has to evoke an emotional response. You have to serve up feeling for three squares a day to your audience, or else you’ll get lost in the shuffle and noise online.

Get them motivated

Your visitors have gotten there for a reason and now you need to motivate them to get something or do whatever your site offers. If you want people to take the next step and make a purchase, make the next step clear to them. A flashy website with all sorts of buttons and colors can confuse the would-be buyer. I know you have been on those types of sites. “All I want to do is buy this!” you’ll growl at the screen, but it does not make it easier. Your clients do not have any more patience than you do. Make it easy for them, give them a call to action.

Make it better

Customers are looking to solve a problem even one that they didn’t know about. Look at your website with fresh eyes, or ask a friend, coworker or peer review to find out what doesn’t work. If your website isn’t great, or has a poor user experience, the best calls will be useless. Before optimizing your site for conversions, make sure the user experience elements, such as page load times, clear, succinct content, and page authority, are in working order. Make a list of the ways your products and services make your customers’ lives better. Again, you can even send out a poll to current customers to get answers straight from the source.

Make it worth your customer’s trust

Today’s online shoppers are smart, knowing exactly what to look for and what to avoid. Whether it is the additional ‘s’ in their browser bars, or the padlock symbol to make sure that the website is secure, customers will only trust what they know to be safe. Help them by providing a secure socket layer and you will see the results. Your business can’t grow and be successful without converting customers. A high-quality website with superb content is just the beginning. They will return when their messages are heard and you have assured them that their trust is well placed.

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