It is generally understood that the more you put into social media, the more you’ll get out of it, but how can a business owner use social media posts to maximize their traffic and conversions? You may be using social networking websites to promote your business, but are you sure you are taking advantage of every opportunity these websites present to small business owners? By posting quality content, being active, and paying attention to which efforts are getting results, you can greatly increase your site’s traffic, and this will result in more user conversions for you.

More Traffic Means More Opportunities

Examining your analytics data will give you a good idea of which strategies and websites are getting results and which ones aren’t working for your business. Successful posts will result in more interaction, more sharing, and more referrals to your business. Posts with visual content such as photos and videos generate more traffic than written posts, so it’s good to mix your content up and to add as many eye-catching visual posts as possible.  Be sure to include links back to your site and calls to action that will make your audience want to know more about what you do.

Which Sites Will Work for You?

Facebook, LinkedIn, Twitter, Instagram, Pinterest, and other social media sites have paid and free options for advertising your products and services. The type of content you post should be tailored to each site, keeping in mind that one size does not fit all. Pay close attention to what type of posts are working and at which site, and continue posting more of the content that is generating results. Some businesses focus on one or two main sites while others prefer to spread themselves out across every social networking site they can find. Whether you are active on one site or many, providing your viewers with the quality content  your customers are looking for will get results.

Creating a Schedule

You can double your traffic by creating a social media posting schedule. Many sites such as Twitter move rapidly, and there is a good chance your viewers may have missed your post the first time around. By creating a schedule for posts, reposts, and promotions, you can make sure your content is reaching the intended audience, but it’s important not to share too often or you could be seen as a spammer. Seeking the right balance may involve some trial and error, but once you figure out what works for you creating a schedule and sticking to it will help to keep you organized and on top of your social media efforts.

Webinars, Guest Blogging, and More

When using social media to promote your business and to drive traffic to your site, it helps to get creative and to think beyond Facebook posts. Hosting webinars, guest blogging on sites that are related to your business, inviting relevant guest bloggers to post on your site, and attending or speaking at industry conferences where you’ll be able to establish yourself as a leader in your industry to get your name and your brand known will all help to increase your traffic and to get those conversions you’ve been looking for. Using every avenue available to get the word about your business and the services and products you provide will allow you to maximize your opportunities to drive traffic to your site, and by providing excellent products and customer service you’ll have new clients and new conversions in no time.

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