Will Twitter Help My Business?
Perhaps you are familiar with Twitter, and it’s probable that you’ve heard of it regardless as to whether you are a user or not. As a free social networking platform, Twitter leads the micro blogging industry, enabling its users to communicate via “tweets”. Tweets are 140 character limit posts that can be read by others and can serve as a reflection of up-to-the-minute activity, or a sales maneuver to incite greater sales.
Twitter can provide you with an open road to connect with not only your customers but other companies and more. The key to using Twitter as business practice is to think of it as a way to introduce your business and get to know other people. Twitter was founded with the intent on building relationships, and it’s one of the better social media platforms that will give anyone a clear idea of a business’ personality.
From a branding perspective, Twitter is a great way to brand your business as a collective in addition to your individual employees. Due to their short nature, Tweets convey the type of individual flair that can make your business stand out over the competition.
Last, the interaction and feedback that you will receive is tremendous and can be a huge advantage to your business. One of the primary (if not the foremost) reason why you want to engage in social media is to fine tune your business via feedback. The internet has a voice, and when your business is serving its customers well, that voice will tout your accomplishments and hard work. On the other hand, you must be very careful, because in an instant, your social media following (and a few that don’t follow you) will give you their most pointed opinions about what you are not doing correct. It’s imperative that in addition to managing your Twitter presence, you also remain mindful of how your business is serving your customers.
Social media is used best when there is transparency. At the rate of which people and businesses tweet, it’s important to not only make sure you’re getting in on the conversation but to make sure the information you put out there is useful and is an accurate reflection of your business. Talk to your customers, and to your benefit, they will talk back.